Make a blog

Dawn Hertz

6 days ago

Online Fraud Detection: Protected Media Launches Mobile Ad-Fraud Solution

Protected Media, a global provider of digital advertising solutions that increase media quality, announced today the availability of a multi-layered solution to effectively boost the value of mobile advertising. Protected Media is providing a multi-layered anti-fraud solution that detects a new strain of viruses that fake viewability, combined with a solution that verifies that ads are fully rendered and within viewing range on screens of mobile devices. Together, these two solutions provide double protection to protect advertising budgets and maximize the value of mobile advertising.

 

"Viewability is becoming a currency for online advertising, but at the same time bots are becoming more sophisticated and are undermining the validity of these measurements," said Asaf Greiner, CEO of Protected Media. "By detecting false viewability data that indicate that bots are at work, and then confirming that legitimate ads can be seen, we are providing a powerful combination that help bring back faith, trust and value to mobile advertising."

 

Inability to accurately verify the viewability of mobile ads is a growing concern for digital advertisers since mobile advertising is taking up larger portion of their budgets. According to eMarketer, mobile ad spending will grow 45% this year to reach $45.95 billion, and by 2019, mobile will represent more than a third of total media ad spending in the US. At the same time, mobile ads provide additional challenges due to the different types of mobile operating systems and devices and the fact that it can take longer to render ads based on connectivity.

 

Protected Media's anti-fraud solution utilizes technology and sophisticated methods from cybercrime investigations to uncover bots that fake viewability. Then, by providing information at the granular level about the exact position of mobile ads, Protected Media is able to confirm that legitimate ads are visible on mobile screens. In-depth reporting provides a detailed actionable data that can pinpoint exact sources of problematic traffic enabling agencies and publishers to identify all ads that aren’t visible, including those that are fraudulent and impersonate viewability to maximize mobile advertising effectiveness.

 

About Protected Media

 

Protected Media's solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media's technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality. For more information, visit Protected Media online.

1 month ago

Committing insurance fraud is funny, no big deal by Insurance Fraud Advocacy

That’s the message of crude TV programs

 

I’m no fan of Fox TV’s The Family Guy. To me, it’s crude, moronic and not very funny. But I recently found myself watching a rerun that featured a plot involving insurance fraud. The three main characters got caught burning down their friend’s financially troubled pharmacy.

 

They pleaded with the arresting officer to let them go. “Insurance agencies are all scumbags. They deserve to get hurt,” one character says. After thinking about how his health insurer had screwed him, the cop destroys the evidence and lets the trio go on their merry way. https://youtu.be/V04IFm9_-e8

 

Cringe factor aside, I realize that this is only a cartoon and few people take the messages seriously. Yet, those messages do have an impact. They plant seeds. And over time, as other similar messages pile on, they reinforce the idea that committing insurance fraud is no big deal.

 

More than five million people watched this episode of The Family Guy when it first ran — the most popular program on TV that evening. The fraud-fighting community struggles to reach five million people in a year with anti-fraud messages.

 

I was reminded of this episode today when I saw the tweet below from a young woman who wants to secretly push her car off a cliff. How did these ideas form in her head? How can we discourage such destructive thinking?

 

For one, public outreach needs to be beefed up bigtime. And secondly, let’s keep our young children from watching such crude and socially irresponsible TV programs like The Family Guy. What shows are your kids watching?

2 months ago

Harmony Chinese Takeaway Review: Top Class Chinese Food in Southbourne

There were a lot of reviews about Harmony Chinese Takeaway available on the internet, and to add further details about the takeaway restaurant, this particular post will provide the experience and feedbacks of individuals who traveled a long way just to order the foods of the restaurant, in short, patience and determined visitors from various areas.

 

We gathered their reviews and one said that the foods at Harmony were the best on Christmas Eve. Many families enjoy Chinese foods on such occasion and we found out that recommendations from different customers brought them to the restaurant to try it out. For those people, Christmas is not the same without the top quality Chinese food of Harmony Chinese Takeaway.

 

A certain review also explains how it was spotlessly clean at the takeaway and how they received a warm welcome from the staff. Most of them never imagined that Harmony follows high standards when it comes to their food. They were moved by how the staff always gives them a good chat because they never thought that taking their order would turn out into a meaningful conversation with different people.

 

There’s also this review that tells how kind the staff was. His friend was in a wheelchair that time and the staff did not think twice in helping them get into their car. They praised the excellent customer service of Harmony Chinese Takeaway. This takeaway has more than your favorite food but it also has a friendly mood inside with a polite and honest staff.

 

Reviews also reveal that the food was still hot even after they got home and the rich flavor was evident in each bite. “Delicious”, “very tasty”, “mouthwatering”, “it melts in your mouth” – these words were very common in any Harmony Chinese Takeaway food reviews.

 

Most customers who made those reviews about the takeaway restaurant promised to come back again, and they said that Harmony will be seeing a lot more of them because of its great food. With their recommendations to their family and friends, the restaurant is palpably getting more customers each day from different places.

 

2 months ago

Pacific Associates Limited Minato-ku Tokyo Japan, Recruiting in Tokyo is my life's work

Pacific Associates Limited Minato-ku Tokyo Japan, Recruiting in Tokyo is my life

I have been in the recruiting industry in Tokyo since graduating business-school at the end of the '80s. Growing up in Chicago in the '60s and high-school there in the '70s, the thought of moving to California and graduating from U.C. San Diego (Economics) would have seemed a dream. Leaving for London with a duffle-bag on graduation-day and never coming back certainly would have seemed the things of fantasy, but if one follows their heart good things can happen. Thus it was I arrived, in due-course, in Japan in 1985. The opportunities and dignity of the place have kept me here ever since.

The opportunity to help professional (people to whom career is vitally important) find a path to a better life via proactive career building is, in my opinion, an honorable undertaking. That it can be done in the elegant way of Japan, where each placement we do is 'hand-made' after intensive in-person discussion with our candidates and clients has led me to dedicate my life to this work. An important goal of mine has long been to be a master-craftsman in the art of recruiting. To this end I am still meeting candidates and clients to further develop my art.

K.K. Pacific Associates Limited

President, Paul A. Levine

President Bio & History

In 1998 I made the decision to move my own career forward from being a senior recruiter who happens to own a head-hunting company to being a full-time president who happens to be expert in recruiting. Though the difference may sound pedantic or rhetorical, the day-by-day reality is quite different. The bottom line is that from the time of making this transition, my company at that time Access Technology Japan, grew from roughly 10 staff to 189 with operations in four countries in the space of three years. Further evolving, in 2004 I changed my role to Chairman, appointing one of my long-term managers as President. This facilitated the sale of that company in 2007; the largest such deal in the Tokyo recruiting-market up to that point.

My goal then was to discover life beyond that of 12+hours days and enjoy the life of the early-retired. This allowed time with my family, work my limited abilities in photography, enjoy travel and compete more often in power-lifting.

Like a pleasant afternoon nap that comes to a refreshing end, my time in retirement came to a happy finish with my establishment of Pacific Associates Limited in 2010. Pacific Associates Limited (PAL) is established as a partnership rather than sole-proprietorship. The difference is huge: my current professional objective, beyond growing my skills as in pursuit of being a master-craftsman in recruiting, is to lead my partners to be presidents. As far as I know, in the Tokyo recruiting market there has not yet been a company dedicated to helping its staff to leave the company by becoming, first a partner and then president of a separate company.

Paul Levine's Profile

Paul Levine first visited Japan in 1985. He got an MBA at the University of San Diego and the California State University in 1989, and in the same year, came back to Japan to be a headhunter. In 1992, he established Access Technology Japan; the very first Japanese headhunting company specialized in the high-tech industry. He obtained a master's degree in business administration at Harvard University in 2007. He established K.K. Pacific Associates Limited in February 2010, and continues to expand the company to new heights every day.

He has been married with two children. He loves bourbon, photograph taking and weightlifting and his skills in both fields are semi-professional. He is still active in the weightlifting field, winning first prize at a tournament in Tokyo. He still works out twice a day, coached by Chuck Wilson, his friend for over 10 years.

His trademark white shirt, red tie and red suspenders have been prominent since 1995. "I meet different candidates in the same meeting room, dressed in the same clothes. Staying consistent really helps you to concentrate on the people you meet. As a professional in judging people, "I can understand an individual within about five minutes of speaking with them".

3 months ago

Heimdal Online Security - 15 Steps to Maximize your Financial Data Protection

We use computers to pay bills, shop online, chat and even keep in touch with friends on social media platforms. You might not realize it, but this makes us vulnerable.

 

Because we willingly broadcast over the Internet valuable details, such as our credit card information or bank account credentials – information usually needed by cyber criminals – we can never be too careful when securing our financial transactions or personal information.

 

A 2016 report from the PricewaterhouseCoopers indicates that cybercrime is the “2nd most reported economic crime, affecting 32% of organizations.” And the same study reveals another cause for concern, apart from the economic impact:

 

“The insidious nature of this threat is such that of the 56% who say they are not victims, many have likely been compromised without knowing it."

 

The data clearly shows that cybercrime affects individuals and global economic growth. Cyber-attacks on financial institutions or with financial consequences for users like you and me are putting financial assets at risk. Consequently, financial data protection should be a strong concern for anyone.

 

So is there a way to for our online activities to remain private and safe from cybercriminals? 

Read More About 15 Steps to Maximize your Financial Data Protection

5 months ago

Axia Consultants Writing Service Level Agreements

10 tips for writing better Service Level Agreements

1. Ensure all key terms are clearly defined eg SLA scope, customer and provider responsibilities, reporting, service expectations, performance indicators, escalation, remedies and penalties. Make sure you understand them. If you do not, or have queries – ask!

2. Include the option to change the SLA in the future. Businesses and technology change rapidly. So if the SLA is to remain relevant, it will need to be updated as required.

3. Include the provision for regular SLA reviews. Six-monthly would be ideal, but failing that - annually, to manage changing circumstances.

4. Make sure you have a ‘get-out’ clause. It is important to be able to terminate the SLA under certain conditions eg exceptionally poor performance, major problems, significant changes to services.

5. Include performance-monitoring criteria within the SLA. Plus, include automatic penalty credits for non-compliance of performance. Better to build this into the SLA from the start, than negotiate each time it occurs.

6. Writing the SLA should be a joint effort between customer user and IT staff and the service provider. Input and agreement from all is required. One party should not dictate or force SLA terms on the others!

7. Allow sufficient time to prepare, negotiate and agree, a comprehensive and relevant SLA. The quality of the SLA is improved by not rushing and taking more time, whatever the project time pressures.

8. Look out for exceptions within the SLA. Ensure you understand them and their potential impact on the overall SLA.

9. Look out for third party components within the SLA. Ideally, one service provider would provide the entire service. However, there may be input or reliance from other third parties. So check who is responsible for what, and whether it is included or excluded from the SLA.

10. Carefully review your SLA. Make sure it is easy to understand by all – even non-technical users. Does it cover everything? See our SLA Checklist. Does it meet your business and service requirements? Are you satisfied with it?

10 months ago

Al Lamb's Dallas Honda: 2016 Honda Shadow Aero 750

Al Lamb

GENERAL INFORMATION

 

The VT750 Shadow Aero is one of Honda’s most popular custom motorcycles on the road today. With classic styling from the spoked wheels, full fenders and chromed mufflers, the Shadow Custom Motorcycle offers breakthrough performance with a 745cc V-twin engine. It’s ten times the machine of most super-custom motorcycles without the huge price tag. Plus, it’s fuel efficient, too. Whether you’re on Main Street or the Interstate, you’re sure to turn heads with the VT750 Shadow Aero.

 

Want the ultimate bike for cruising? Then there’s nothing like the power from a big V-twin engine. The Shadow Custom Motorcycle offers a 7545cc powerplant with plenty of torque and a wide powerband. Then there’s the custom 2-into-2 exhaust system that flows into bullet-style mufflers. You’ll notice the difference in the sweet sound that’s classic V-twin cruiser. The VT750 Shadow Aero sounds and rides as good as it looks.

 

Settle into the comfortable, low-slung saddle at just 25.9 inches from the pavement, turn the ignition and set out for the open road. But no matter where your destination takes you, rest assured that the innovation of Honda engineering has you covered. The VT750 Shadow Aero sports a 296mm front disc for distinctly modern stopping power. After all, every rider knows the road can throw anything your way. Increase your confidence in any environment with Honda.